30 Million Friends campaign against pet abandonment

The 30 Million Friends Foundation, prioritizes the fight against pet abandonment to combat this cruel act. Before going on holiday, the foundation launches a striking and unprecedented awareness campaign!

Summary:

Pet abandonment... On the rise!

In France, there are 11 abandonments every hour, 60,000 during the summer period, and 100,000 per year.

Pet abandonment in the summer is the most problematic! Animals not accepted on beaches, public places, accommodations, shelter fees...

Between June 1 and July 1, 2016, there was a 21% increase in pet abandonments compared to summer 2015.

Dogs are the primary victims of this cruel act.

Associations and shelters like the SPA are overwhelmed, so we must react!

A striking awareness campaign

The 30 Million Friends foundation launched its extensive awareness campaign against pet abandonment last June, before going on holiday... A crucial period. For the first time, the foundation chose to directly expose the culprits, by putting a face on these men and women with ordinary lives!

A campaign aimed at informing and sensitizing everyone, through:

  • a poignant video showing the loyalty of a dog towards its owner, broadcast on TV, in cinemas, on the web, and social networks.
  • Posters deployed in more than 500 partner cities with the slogan "I don't need 30 million friends, just one."

In addition to this extensive media operation, 30 Million Friends is making a donation of 1.5 million euros in 2016 to support over 200 structures to welcome and care for abandoned animals!

Let's all take part in this fight by saying stop to pet abandonment!

Elsa Blacha.

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