You already know, faux fur has replaced since the 1950s the animal fur - from rabbit or mink - which attracts women's attention since the many economic crises and repeated ecological impacts. In this winter season, the severe cold challenges our jackets, fuzzy coats, or warm faux fur. Today, it resembles a "cruelty-free" claim, a cruelty-free label found in many vegan cosmetics or in responsible fashion. The faux fur coat spreads in fashion wardrobes and in the largest ready-to-wear brands such as Mango, H&M, Claudie Perlot, Ba&sh, Maje, or Sandro. Fans of synthetic fur coats and advocates of the animal cause are not inseparable. However, women like Cruella can change for the winter! And those who favor hairy fashion can wait for better days in the sun…
The magazine ELLE bans fur from all its editorial content. There are 45 international ELLE magazines that have decided to promote a more humane fashion, more ethical by rejecting the animal fur industry in all their media (magazines, website, social networks).
The new Vogue Scandinavia commits to the animal cause by excluding fur from its contents.
It has joined the ecological movement and also bans fur from its current publications.
The fur of Angora rabbits, for its part, is still exploited today. Activists defending the animal cause are determined to put an end to it considering an unspeakable cruelty towards these small long-haired animals. It is known that 90% of Angora fur comes from China and that the live plucking of their fur is a real pain for the rabbit, both physically and psychologically.
The daughter of Paul McCartney, an environmentally committed fashion designer, a vegetarian as well, refuses to work with leather and fur. The raw materials she uses in her ateliers include mycelium (a mass of filaments replacing leather), cotton, and polyester, which are easily recyclable.
Moreover, concerned about carbon impact, Stella McCartney advocates for a fashion more respectful of nature and animal welfare. She wishes that other creators follow the same path.
Here is an overview of some more or less known brands that have said no to fur!
Consumers sensitive to the animal cause are increasingly concerned about their purchasing impact. 9 out of 10 French people are opposed to the fur trade (IFOP survey), a large majority of us supporting the ban on sources of animal suffering.
This is a big step forward for animal ethics that Zoomalia holds close to its heart. Acting against animal suffering is within everyone's reach. If the fashion lobbies definitively turn their back on animal fur, this symbolic act should not go unnoticed and could well become widespread in the near future. Follow the news on fur-free fashion on Facebook!
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